The most talked about attribute of God is probably the one that is most misunderstood. First, don't confuse this. It says, "God is Love"; it doesn't say "Love is God".
There's a big difference. It's the same as saying "My dog is a girl" or "My girl is a dog." This does not mean that God lets me get away with murder. It doesn’t mean I do anything I want and because God loves me, He just slaps me on the wrist. What it means is that God wants what's best for you.
He's for you. He's not against you.
If that's true, then why do so many people avoid God? Many people avoid Him like the plague. They run from Him. The reason they do that is fear. They're afraid of what might happen if they really give their life to God.